Date£º
2015-10-16 15:41 Source£º
thedrinksbusiness Author:
Rupert Millar Translator:
The number of ¡°occasional¡± wine drinkers in France is growing, with young people and women returning to the national drink.
A study by the government affiliated body FranceAgriMer has suggested that the number of wine drinkers in France in 2015 is greater than it was five years ago.
There has been a lot of commentary in recent years surrounding the decline of wine drinking among French and other European youth but the study has found they are now likely to have ¡°one or two glasses a week¡±.
Around 50% of female respondents said they drink a couple of glasses of wine a week, up from 42% in 2010, 40% of 15-24 years olds are occasional drinkers (down from 70% in 1980) and 57% of 25-34 year olds.
Of those drinking wine every day, 60% are aged over 65. Non-drinkers meanwhile dropped from 38% of the population in 2010 to 33% this year which is the first dip in tee-totallers since 1995.
Much as the French protest that they do not drink outside of meal times, 48% of respondents said they drank wine without food ¨C down from 64% in 2010. Overall men were twice as likely to drink wine than women and more likely to drink it with meals, which the study suggested was due in part to a preference for red wine among men.
The rate of consumption of various alcoholic beverages rose sharply, as one might imagine, at the weekend.
Around 21% of respondents drank beer during the week, rising to 29% at the weekend, while just 1% drank sparkling wine on a weekday but 11% did at the weekend. For wine its was 29% during the week and 46% at the weekend.
The study also noted that the perception of wine was improving across age groups.
It stated: ¡°Between 2010 and 2015 we observe a growing interest in wine. In total, a greater part of the population now says it likes the taste [of wine]. At the same time we note a positive change in the perception of wine consumption outside of ¡®special occasions¡¯.
¡°This tendency corresponds with a taste among French people in recent years for more home cooking and matching wine with it.¡±
Nonetheless, it also noted, that those drinking wine with a meal ¡°without guests¡± fell from 50% in 2010 to 39% in 2015.