Steffen Schindler from the German Wine Institute and Debra Meiburg MW at last year’s Wine in China

Hundreds of members of the international wine trade are set to descend on Shanghai for the upcoming Prowine China trade fair taking place from 7-9 November.

In a bid for wine producers and winery representatives to better understand China’s often complex wine import market, Debra Meiburg MW will host a one-day symposium to discuss trends, share insights and make forecasts for China’s “high potential market”.

Meiburg said: “International wine producers, marketers, country and wine region representatives, entrepreneurs and those looking to improve their current wine businesses will find this the perfect entrée to ProWine China, and the region’s other major wine exhibitions.

“It’s the chance to meet and get the latest news from the most in-demand wine and business professionals in the region, and fully prepare for the business opportunities that await at these fairs.

“Essentially, we’re offering attendees a ‘priority pass’ to the industry’s key players and insiders. We’ve gathered them all in one place with one mandate – sharing their insider’s wisdom on China and how to best approach and succeed in this market.”

Alongside Meiburg MW, author and editor at large of Meininger’s Wine Business International, Robert Joseph will co-host the symposium.

The schedule and speakers have been announced and are listed below:

Plenary Session – A fully up-to-date overview of the industry, its latest news and emerging trends, by Debra Meiburg MW.

Session 1: Consumer Dynamics – How China’s wine consumers are evolving, discovering, buying and drinking wine and how to tailor your approach to capture this market. A few of the panelists include:

Robert Joseph, Meininger’s Wine Business International

Justin Cohen, Ehrenberg-Bass Institute

Chuan Zhou, Wine Intelligence

Session 2: Wine & E-Commerce – Experts predict e-commerce will account for 70% of China’s sales by 2021. Get in-sync with the current trends and market situation. A few of the panelists include:

Ian Dai, Amazon.com

Zhi Wei Wang, Penguin Guide

Session 3: Connecting with the F&B Trade – The ‘who’s who’ of China’s sommelier sector, including:

Arneis Wu, L’Atelier de Joel Robuchon

James Teng, Hakkasan, Shanghai

Kobe Hou, Kerry Hotel Pudong, Shanghai

Session 4: Digital Media – Stay ahead of the trends by getting the lowdown from the experts in China’s digital domain. A few of the panelists include:

Robert Joseph, Meininger’s Wine Business International

Oliver Zhou, Vinehoo

Wine in China symposium will take place on Saturday, 5 November from 9am-6pm at 
The House of Roosevelt
, No. 27 Zhongshan Dong Yi Road (27 Bund), Shanghai, China.