Cru Bourgeois votes for two-tier system
Date£º 2015-09-22 16:37  Source£º decanter    Author: Jane Anson   Translator:
  The Alliance de Cru Bourgeois has voted for a two-tier system that will see its members?wines split into Cru Bourgeois and Cru Bourgeois Superieur.

Cru Bourgeois votes for two-tier system

Cru Bourgeois

 

75 per cent of the 276 members voted in a secret ballot for the change at an AGM held on September 18.

 

It will mean that the current 'Reconnaissance Cru Bourgeois'will become a 'Classement des Crus Bourgeois du Medoc'.

 

Once granted, the title will be valid for five years at a time ?instead of the annual renewal process that has been in place since 2008, which has been criticised by winemakers for making sustained communication with customers difficult.

 

At the same time, the best wines will be separated off into a higher quality category, reminiscent of the former classification system when there were three levels of Cru Bourgeois, Superieur and Exceptionnel.

 

The new system is expected to come into place in 2020 for the 2018 vintage, and future moves to reinstate all three levels have not been ruled out.

 

Frederique de Lamotte, director of the Alliance, told decanter.com that the change will give 'a fresh sense of direction and drive'to the cru bourgeois wines.

 

Frederic de Luze, president of the Alliance, commented that the aim of the changes is to 'clarify the communication for consumers, and to allow winemakers to concentrate on developing and promoting the brands over a longer period of time'.

 

Although the final details are not yet finalised, it is understood that tasting will account for over 50 per cent of the marks given to decide which level a chateau is awarded.

 

At least five years of vintages will be judged and all member chateaux will be eligible for the Cru Bourgeois Superieur level.

 

The 2013 Cru Bourgeois official selection, under the current system, is due out this week.

¡¾Font: big midsmall¡¿ ¡¾close¡¿
>> Comment
    No

THEME:

CONTENT::

Copyright(C) 2000-2014 Yantai Best Cellar Consulting Co., Ltd., All Rights Reserved
--------------------------------------------------------------------------------
Add£ºRoom 1804,Zhenhua Int'l Plaza NO.178 NanDajie RD.,Yantai,Shandong,China 264000 Email£ºcontact@winechina.com
Tel: Business department£º+86 0535-6646535 Editorial Office£º+86 0535-6678659
Information center£º+86 0535-6640619 Fax: +86 0535-6640619 E-mail:jimy@winechina.com