Global sales of Rioja wine grow by 5m bottles in 2014
Dateㄩ
2015-02-14 14:07 Sourceㄩ
harpers.co.uk Author:
Gemma McKenna Translator:
Global sales of Rioja wine grew by 5 million bottles in 2014, hitting a new record of 281 million litres of wine, driven by a thirst for barrel-aged Rioja wines and whites.
Exports grew by 3.6% to reach 105 million litres, accounting for 37.6% of total sales. The growth was prompted by increasing demand for barrel-aged Rioja wines 每 which account for 62% of red sales 每 and he region＊s white wines, up 13.7%.
The domestic market was stable, which the Consejo considers a positive outcome given Spain＊s current financial situation.
In 2014, the DO Calificada Rioja sold a total of 280,789,424 million litres of wine, 90% being red wine, while the remainder is divided between ros谷, accounting for 12.42 million litres, and white. The region＊s white wines saw the greatest growth 每 up 13.7% to 14.85 million litres.
Key findings:
←Sales of barrel-aged red wines (Crianza, Reserva and Gran Reserva categories) rose by more than four million litres, accounting for 62% of total red wine sales
←Red Crianza is the best-selling Rioja wine category.
←Rioja Reserva sales continue to rise as in previous years, with 62% of the wines in this category being sold in foreign markets.
←As in 2013, Gran Reserva sales experienced the highest percentage increase in 2014, particularly in the Spanish market.
Exports:
←Rioja enjoyed double-digit growth in the UK (+10.3%), Mexico (+27.61%) and Russia (+12.30%).
←The top-ranking importers continue to be the United Kingdom, Germany, the United States and Switzerland 每 they account for more than 70% of the Rioja＊s exports.
←The United Kingdom strengthened its position as leading importer 每 it accounts for 34.19% of Rioja sales abroad.
←Exports to Germany and the United States remained stable but the Netherlands, Belgium and Sweden saw a downturn.