Emerging Trends on Wine Market:Target on Female Consumers
Date£º
2014-10-16 17:19 Source£º
Taizhou Daily Author:
Zhang Xianxian Translator:
sarah
In Taizhou, Zhejiang province,wine has become a popular drink and can be found on many local supermarkets and shops.Although Baijiu and beers still accounts for a large market share,but the demands for wines is increasing.Besides general white,red wines,more and more type wines come onto the market.
Now you can find a variety of wines in supermarket with different varieties and flavors.Though many are red wines,there are lots of white,rose,sparking and fruits wines with colorful and personalized packaging. Price ranges from more than 10 yuan to several hundred yuan.Packaging is colorful and personalized.
Insiders said,compared with beer,wines looks more elegant ans often appears in business activities,and celebration occasions.But with the rise of young consumers,the new generation,wine¡¯s elegant image is changing.They like to drink wines on tea-time,parties and picnic.Rose,fruit-forward wines, sweet sparkling and low alcoholic wines are their favorites.
The young generation drives consumption
According to research on China import wine index and market report,100-200 wine consumption accounts for 45.2%;200-300 yuan at 23.6%.So now many wine producers are making changes in price,products and channels.
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To expand the female market
In recent two years,many companies have launched rose,sparkling and ice wines to attract women consumers.Some even market wines with female products,such as cosmetics,then come out a variety of promotion channels and ways.