Pucui Wine Alliance Partnered with WineNice.com to Sell Chinese Wines
Date£º
2014-04-15 15:07 Source£º
China Wine Online Author:
Miao Xingyun Translator:
sarah
On April 10th,Members of Pucui Wine Alliance visited WineNice.com¡¯s head office in Beijing.Both sides reached an agreement on Chinese fine wines online sale.
Pucui China Fine Wine Alliance was founded on March,2013 by 11 China small and medium-sized Fine wine Chateaux,which aimed to improve Chinese wines overall image and creat top Chinese wine brands.On August 2013,first batch of Alliance wines launched on WineNice.com. In April,the second batch of Alliance wines will soon be online.
Guo Wei, Global purchasing director of WineNice.com said, as a global wine E-commerce sites,WineNice.com among the first to pay attention to Chinese wines.In recent years,Chinese wines are developing very fast with more and more fine wine producers.That¡¯s why we choose Pucui Alliance as our important partner.
On Chinese wines online promotion,he said,Chinese wines were not competitive in price.For online sales,Chinese wineries should do more research in consumer¡¯s needs,purchasing abilities,product packaging,price and taste,etc .Also,online promotion should combine with offline experience activities,like some wine tasting events,sale promotions.
Yu Tao,COO of WineNice.com said,now online consumers were not very professional,price was the main factor for buying.Wines under 100 yuan were bestseller.Over 200 yuan,it¡¯s hard to sell.
Jim Sun, secretary general of Pucui wine alliance,chief editor of winechina.com said,after a year¡¯s operation,the alliance has achieved a lot and caused wide attention in the industry.We hope deep cooperation with WineNice.com.Meanwhile, Pucui Alliance members should make breakthroughs in product packaging and cost performance.Then we can seek powerful combination.