此次活动不仅展示了三得利“不懈创新”的精神，还彰显了“ONE SUNTORY” 的集体精神，重点介绍了ASC精品酒业、三得利全球烈酒中国、信三得利及丰田三得利美都的最新产品，同时倡导“Drink Smart”理念，呼吁大家适量有度饮酒。

　　SHANGHAI, 9 August – In a striking celebration of innovation and unity, ASC Fine Wines, alongside other Suntory subsidiaries in China, hosted a high-profile tasting event titled “etwas Neues – Unveiling the Flavours of the Future.” This occasion exemplified the unyielding innovation and collective spirit of “ONE SUNTORY,” spotlighting the latest product introductions from ASC Fine Wines, Suntory Global Spirits China, CT Suntory (Justin Coffee), and Toyota Suntory Midorie as well as to advocate the consciousness of Drink Smart, the concept of responsible and moderate alcohol enjoyment. 

　　这场活动的灵感源自三得利第二任社长佐治敬三的精神传承。在大阪大学求学期间，佐治敬三深受其导师小竹教授的影响，小竹教授常常问他“etwas Neues”（德语：有什么新东西吗？）。这一追求新知的精神成为了三得利企业文化的重要基石，塑造了其在创新方面的独特理念。

　　The event was inspired by the legacy of Keizo Saji, Suntory’s second president. During his studies at Osaka University, Saji was profoundly influenced by his mentor, Professor Kotake, who frequently inquired, “etwas Neues (Anything new)?” This quest for new knowledge became a cornerstone of Suntory’s corporate ethos, shaping its approach to innovation.

　　自40年前在中国设立分公司以来，三得利始终秉持“etwas Neues”精神，体现了其对新价值和创新的不断追求。这场品鉴会不仅是对这一精神的致敬，更是对“ONE SUNTORY One Family”团结精神的庆祝。

　　Since the establishment of its branch company in China 40 years ago, Suntory has adhered to the “etwas Neues” spirit, reflecting its ongoing pursuit of new values and innovations. The tasting party was a celebration of this legacy and the unity embodied in “ONE SUNTORY One Family.”

　　在此次活动中，ASC精品酒业展示了多款精选葡萄酒，彰显了其致力于丰富中国葡萄酒市场的决心。展示的酒品包括新推出的澳大利亚品牌，翰斯科（Henschke）、露纹酒庄（Leeuwin Estate）和御兰堡（Yalumba），以及来自法国的杜洛儿香槟(Champagne Duval-Leroy)、美国的禁锢者（The Prisoner）、奥地利的布德梅尔酒园（Weingut Brundlmayer），还有来自意大利的限量版玛希阿马罗内经典海岸龙年特别版（Masi Costasera Amarone Classico Dragon Year Limited Edition）。这些产品阵容突显了ASC对品质和多样性的承诺。

　　ASC Fine Wines dazzled attendees with a diverse selection of wines, underscoring its dedication to enriching the Chinese wine market. The lineup featured newly launched Australian labels like Henschke, Leeuwin Estate, and Yalumba, alongside Champagne Duval-Leroy, The Prisoner from the US, Weingut Brundlmayer from Austria, and the limited Dragon Year Edition of Masi Costasera Amarone from Italy. This array highlighted ASC's commitment to quality and variety.

　　三得利全球烈酒中国则推出了他们最新的预调酒酒品：金宾嗨棒原味与苹果味预调酒（Jim Beam Highball和Jim Beam Apple Highball）。这些充满活力的罐装预调鸡尾酒，酒精度为5%，口感均衡，专为带来令人振奋的饮酒体验而设计。这些产品特别受到Z世代消费者的青睐，他们追求精致且易于接受的低度酒饮，呈现了波本威士忌的时尚现代风格。

　　Suntory Global Spirits China presented their latest RTD sensations: Jim Beam Highball and Jim Beam Apple Highball. These vibrant canned cocktails, with a perfectly balanced ABV of 5%, are crafted to deliver an exhilarating drinking experience. They resonate especially strongly with the GenZ consumers at the event who crave sophisticated yet accessible low-alcohol alternatives, presenting a chic, modern twist on bourbon. 

　　信三得利（CT Suntory）和丰田三得利美都（Toyota Suntory Midorie）则通过强调可持续发展与咖啡享受的结合，为活动增添了独特的色彩。他们发布了一款新的联名咖啡包装，包装设计以中国城市为主题，并配有Gigi多肉植物，体现了他们对环境保护的承诺。

　　CT Suntory and Toyota Suntory Midorie contributed a unique touch by emphasizing sustainability alongside coffee enjoyment. They unveiled a new co-branding coffee package featuring a series of China city-themed designs, accompanied by Gigi succulent plants, reflecting their commitment to environmental stewardship.

　　此次活动不仅展示了三得利各在华企业之间紧密的伙伴关系，也在“ONE SUNTORY One Family”旗帜下彰显了三得利的产品光辉。活动还为推进三得利“Drink Smart”倡议提供了平台，提倡负责任和适度饮酒。与会者在活动中不仅享受美酒佳酿，还通过尝试合唱三得利《适度适量欢呼歌》(The Suntory Hodo Hodo Cheering Song)并观看这首宣传适度饮酒的可爱音乐视频，体验到了饮酒适度的重要性——“Hodo Hodo”在日语中意为“刚刚好”．

　　The event also highlighted the cohesive partnership among Suntory's various Chinese enterprises under the “ONE SUNTORY One Family” banner. Beyond the festivities of Suntory’s product brilliance, the event served as a platform to advance Suntory’s Drink Smart initiative, advocating responsible and moderate alcohol consumption. Participants engaged in the fun of the event, trying to sing along to The Suntory Hodo-Hodo Cheering Song and viewing the endearing Hodo-Hodo music video, which promotes drinking in moderation -- “Hodo-Hodo” means “Just Enough” in Japanese.