ASC精品酒业欢迎罗伯特·威尔首次访问中国 德国雷司令在市场复苏中起到重要作用
（上海，2024年7月5日）——德国著名酒庄罗伯特·威尔酒庄（Weingut Robert Weil）的第五代传人罗伯特·威尔首次访问中国，正值中国葡萄酒市场复苏之际，德国雷司令在中国的受欢迎程度显著提升。作为中国内地和香港的独家进口和经销商，ASC精品酒业举办了此次访问，凸显了德国葡萄酒在该地区日益增长的需求和青睐。
(Shanghai - July 5, 2024) - Robert Weil, the fifth-generation of Weingut Robert Weil, has embarked on his inaugural visit to China, a noteworthy event coinciding with a surge in the popularity of German Riesling in China’s recovering wine market. Hosted by ASC Fine Wines, the exclusive importer and distributor for Mainland China and Hong Kong, Weil's visit underscores the growing appreciation and demand for German wines in the region.
During his visit, Weil was warmly received by ASC Fine Wines’ CEO, Makoto Nagae, and their clientele across the country. A series of exclusive wine dinners and tastings were held in his honor in Hongkong, Guangzhou, Shanghai, and Beijing, celebrating the esteemed estate's exceptional offerings.
在访问期间，罗伯特·威尔受到了ASC精品酒业首席执行总裁长江淳及其客户的热烈欢迎。在香港、广州、上海和北京举行了一系列专属的晚宴和品鉴会，共同体验这家享有盛誉的酒庄的杰出产品。
The timing of Weil's visit is particularly significant. According to a June press release from the German Wine Institute1, German wine exports have seen a remarkable increase. In the first quarter of the year, the value and volume of German wines exported rose by nine per cent compared to the same period last year. Notably, exports to China surged by 47 per cent in value and 39 per cent in volume. This robust growth underscores China's burgeoning appreciation for German Riesling, positioning it as a key market for German wine producers.
罗伯特·威尔此次访问的时机尤为重要。根据德国葡萄酒协会在六月发布的新闻稿，今年第一季度德国葡萄酒出口的价值和数量较去年同期分别增长了9%。其中，对中国的出口金额激增47%，出口量增长39%。这一强劲增长表明，中国市场对德国雷司令的热爱日益高涨，成为德国葡萄酒生产商的重要市场。
Weingut Robert Weil, which joined ASC’s parent company, the drink giant Suntory Group in 1988, is a crown jewel in Germany's illustrious wine heritage. The estate, renowned for its pristine vineyards and state-of-the-art cellars, has expanded from 18 to 90 hectares over the past 35 years.
罗伯特·威尔酒庄自1988年加入ASC的母公司——饮料巨头三得利集团以来，一直是德国辉煌葡萄酒传统的璀璨明珠。该酒庄以其纯净的葡萄园和先进的酒窖而闻名，过去35年间其葡萄园面积从18公顷扩展至90公顷。
The estate's vineyards are located within a 2km radius around the winery, with the Grand-Cru “Gr?fenberg” vineyard prominently situated directly opposite. Robert Weil is unique in its comprehensive range of Riesling wines, from sparkling to dry, and all noble sweet variations, maintaining a world record with 33 consecutive vintages of Trockenbeerenauslese.
酒庄的葡萄园都位于酿酒厂周围2公里范围内，著名的 “Gr?fenberg” （古拉芬伯格葡萄园）就位于对面。罗伯特·威尔以其全面的雷司令系列葡萄酒而独树一帜，从起泡酒到干型酒，以及所有高贵的甜型酒款，连续33个年份的Trockenbeerenauslese（枯萄精选酒）创下了世界纪录。
Historically, Robert Weil’s wines have graced the tables of European royalty and remain highly sought after today, achieving record prices. For instance, a 2003 Trockenbeerenauslese Gold Capsule was sold for �5,117 per bottle in 2010. International acclaim has followed, with Weingut Robert Weil consistently receiving top ratings from critics. The 2020 vintage garnered an average rating of 95 points from Robert Parker and 96.1 from James Suckling. The winery, described by Jancis Robinson as the “Jewel of the Rheingau,”2 is celebrated as an ambassador of German Riesling culture.
历史上，罗伯特·威尔的葡萄酒曾出现在欧洲皇室的餐桌上，并在今天仍备受追捧，创造了记录价格。例如，一瓶2003年份的枯萄精选金头葡萄酒在2010年以5,117欧元的价格售出。国际上的赞誉接踵而至，罗伯特·威尔酒庄连续多年获得评论家的高分评价。2020年份平均获得了罗伯特·帕克95分和詹姆斯·萨克林96.1分的高分。葡萄酒大师詹西斯·罗宾逊将其称为“莱茵高的蓝宝石”，进一步肯定了其在德国雷司令文化中的地位。
The Rheingau region, with its heavier soils and ideal latitude at 50°, offers a distinctive terroir that produces substantial and flavorful Rieslings. To capitalize on Robert Weil’s visit, ASC Fine Wines and Robert Weil presented the debut of Saphir in China, which will be officially launched later in autumn to support the celebration of the National Day holiday in China. Saphir is a great value Riesling for every occasion and daily delight.
莱茵高地区以其厚重的土壤和理想的纬度（50度）著称，赋予了雷司令独特的风味。值罗伯特·威尔此次访问的机会，ASC精品酒业和罗伯特·威尔酒庄共同推出了Saphir（蓝翠雷司令白葡萄酒），这是一个将于秋季国庆节后正式发布的全新产品。蓝翠是一款十分具有性价比的雷司令，适合各种场合和日常享用。
"We are absolutely thrilled to introduce Saphir to the Chinese market," said Robert Weil. "Saphir represents a contemporary interpretation of Robert Weil's legacy of impeccable quality and consistency, crafted entirely from 100% Riesling. The label design draws inspiration from the exquisite paintings of lilies and ivy adorning the ceiling of our estate house's dome, built in 1906. This blend of modern elegance and nostalgic charm encapsulates the essence of Saphir. The name 'Saphir' pays homage to our iconic Weil Blue, underscoring the rich heritage and enduring tradition of our winery. It will be officially available in the China market shortly."
罗伯特·威尔表示：“我们非常高兴能够将蓝翠介绍给中国市场。蓝翠代表了罗伯特·威尔一贯的卓越品质和一致性，完全由100%雷司令酿制而成。酒标的设计灵感来源于1906年建造的酒庄圆顶上精美的百合花和常春藤绘画，融合了现代优雅和怀旧魅力，完美体现了蓝翠的精髓。‘蓝翠’这个名字致敬我们标志性的威尔蓝色，强调了酒庄丰富的历史和持久的传统。这款酒很快将在中国市场正式上市。”
The iconic blue label, reintroduced in 1988 by Wilhelm Weil, is a tribute to the estate's rich history, reminiscent of the original colours used when Weingut Robert Weil was founded in the 1870s. It is known among wine lovers as “Weil Blue”.
1988年，威尔·威廉重新推出了标志性的蓝色酒标，致敬酒庄的悠久历史，重现了19世纪70年代酒庄创立时使用的原始色彩。在葡萄酒爱好者中，这一蓝色被誉为“威尔蓝”。
Makoto Nagae, CEO of ASC, expressed: "Both Robert Weil and ASC Fine Wines are proud members of the 'ONE SUNTORY One Family'. Although our roles in the wine industry differ, we are united by a shared corporate purpose: 'To inspire the brilliance of life by creating rich experiences for people in harmony with nature.' I am confident that Saphir, produced by Robert Weil will offer Chinese wine enthusiasts a truly exceptional experience of Riesling. Through ASC's extensive nationwide distribution network and dedicated wine services, Saphir will bring the full enjoyment and elegance of Riesling to discerning palates across China. As the Chinese market continues to embrace the elegance and complexity of German wines, Robert Weil stands at the forefront of this growing trend.”
ASC首席执行总裁长江淳表示：“罗伯特·威尔和ASC精品酒业同为‘One Suntory One Family’的一员。尽管我们在葡萄酒行业中的角色各不相同，但我们共享三得利集团的企业使命 ‘INSIPIRE THE BRILLIANCE OF LIFE, BY CREATING RICH EXPERIENCES FOR PEOPLE, IN HARMONY WITH NATURE (与人和自然和谐共存，创造丰富的生活文化，追求生命的光辉)’。我相信，由罗伯特·威尔生产的蓝翠将为中国的葡萄酒爱好者带来一场雷司令的盛宴。通过ASC广泛的全国分销网络和专业的葡萄酒服务，蓝翠将为中国的酒友们带来雷司令的完整享受和优雅体验。随着中国市场对德国葡萄酒优雅复杂性的认可日益增加，罗伯特·威尔酒庄正站在这一增长趋势的前沿。”
Source notes:
1.https://www.winesofgermany.com/news-media/news/news/775/wine-exports-make-a-positive-start-to-the-year
2.“Weil is widely seen as the jewel of this, historically Germany's grandest, wine region” of Jancis Robinson’s article of www.jancisrobinson.com/articles/a-yen-for-quality