Headed by California-born, long-time Hong Kong resident, Debra Meiburg MW, MWM will be responsible for managing PR and communications activity, social media, events, and brand building in Hong Kong for the California Wine Institute.

“We are thrilled to be working with the California Wine Institute to develop “brand California” in Hong Kong” said the master of wine. “I believe California’s more recent diversification, modernisation and great variety of high quality wines from the state offers incredible depth and choice for wine lovers, and we can’t wait to share this further with the local market.”

Linsey Gallagher, international marketing vice president at California Wine Institute said, “Meiburg Wine Media is the perfect choice to assist in the leadership of the California Wine Institute’s newly energised marketing efforts in Hong Kong. Having worked together on some key projects over the past few years, including our significant California STYLE! Breakfast at Vinexpo Hong Kong 2016, it is clear we share a common ethos, passion and commitment to authenticity with Debra and the MWM team.”

“California wine has maintained a solid presence in Hong Kong, and as we have seen the city develop into a sophisticated and competitive wine market, we are excited to focus more resources to highlight California wine’s diverse and high quality wine portfolio.  As one of the top wine agencies in Hong Kong, MWM was the ideal choice for this partnership,” Gallagher continued.

Christopher Beros, Asia director for the institute who will be working closely with Debra and her, added, “We work to enhance our visibility in Hong Kong as an integral component of our greater Asia strategy for California Wines, MWM brings knowledge, experience and relationships which we believe will assist in developing the high profile that California wines enjoy in other parts of Asia and, indeed the world.”

(https://www.thedrinksbusiness.com/2017/04/meiburg-wine-media-partners-with-california-wine-institute/)