Date£º
2017-03-21 09:14 Source£º
www.decanter.com Author:
Yohan Castaing Translator:
The international wine trade expo is planning to hold a show in New York in 2018, more than five years since its previous leadership abandoned an attempt to get a foothold the US.
The New York skyline. Credit: Wiki Commons / Daniel Schwen
Vinexpo New York will be held on 5 and 6 March 2018 at Manhattan¡¯s Javits Convention Center, the wine trade expo group said.
The US is the world¡¯s largest wine market. It imported the equivalent of 983 million bottles in 2016 and this is set to rise by 4.8% up to 2020, according a report by Vinexpo and research group IWSR.
Guillaume Deglise, Vinexpo¡¯s CEO, told Decanter.com that the expo group was keen to ¡®capitalise¡¯ on this.
Vinexpo New York will not be a biennial event, like Vinexpo Bordeaux or Vinexpo Hong Kong, but an annual, two-day fair.
The fair will be organised with American events business Diversified Commnunications.
It has taken five years for Vinexpo to announce a fresh attempt at breaking into the US wine scene. Its previous leadership tried to organise a consumer event, Rendez-Vous, in New York in 2012 ¨C but was forced to cancel.
The Bordeaux-based fair organiser claimed that its latest move would make it the first wine trade show firm to be present on three key continents. Deglise said that Vinexpo wanted ¡®to be a springboard [for producers] to enter the buoyant US Market¡¯.
Vinexpo New York will be hold around 10 days before the ProWein show in Germany, and is seen as late enough to avoid snowstorms and early enough to prevent a clash with Vinexpo Hong Kong, which is held in May every two years.
(http://www.decanter.com/wine-news/vinexpo-new-york-plan-357639/)