Date£º
2015-11-04 15:35 Source£º
thedrinksbusiness Author:
Lucy Shaw Translator:
According to new research, which has found that men in the US, Brazil, Russia and Australia are embracing rose in what is being dubbed the ¡°brose¡± phenomenon.
Real men drink pink. Image c/o Men and Wine Instagram
As reported by Le Pan, recent research from the Provence Wine Council (CIVP) has found that the US, Russia and Australia now have an equal number of male rose drinkers as female consumers.
Pushing the envelope event further are Brazilian men, who drink more ros¨¦ than their female counterparts according to the study that explored consumption trends from 2002 to 2014.
While young women are the largest consumers of ros¨¦ in most wine markets, the study found that the gender gap is narrowing as ros¨¦ shakes off its female-only image and the top examples are taken increasingly seriously as fine wines.
In the last 12 years global ros¨¦ consumption has increased by 20%, while production has risen by 16% to keep up with increasing demand.
In the UK, sales of ros¨¦ have rocketed by 250% over the last 12 years and a staggering 750% in Sweden.
However France remains the world¡¯s biggest lover of ros¨¦, with pink wine accounting for almost one in three bottles consumed in the country.
Production of ros¨¦ in France has doubled in the last 12 years. The US is also thirsty for pink wine, guzzling 3.2 million hectoliters of it last year.