Date£º
2014-12-05 10:49 Source£º
thedrinksbusiness Author:
Lucy Shaw Translator:
Business students are developing a thirst for wine courses, with careers in the financial sector having lost their sheen due to the recession.
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As reported by the Financial Times, specialist courses in wine management are broadening their scope and increasing their intake of students as demand rises across Europe and beyond.
Bordeaux-based business school Inseec is planning wine marketing courses in Mandarin at universities in Beijing and Shanghai. In addition, it is seeking a partner in California and opening an offshoot in Beaune.
"The biggest spirits player commands only 2% of the market. The need to build brands and gain market insights is crucial. In this industry marketing is the management process,"Jean-Francois Ley, director of Inseec's wines and spirits division, told the FT.
As well as undergraduate course, Inseec offers one-year MBAs in wine marketing and management; spirits marketing and management; and luxury brand management with a focus on food and wine taught partly in London.
Meanwhile, the renowned Burgundy School of Business in Dijon launched a School of Wine & Spirits Business last September.
The school also started an MSc in wine business in 2008 and an €11,480 MSc in wine management in 2012, which offers an optional six-month internship.
The number of students at the school rose by 30% this year, which director Jerome Gallo puts down to the industry's annual growth rate of 5%. The school is also experiencing strong demand for wine education from China.
Closer to home, Plumpton College in Sussex offers a two-year foundation degree and a three-year BA degree in wine business.
(Article from www.thedrinksbusiness.com,http://www.thedrinksbusiness.com/2014/12/growing-thirst-for-wine-business-courses/)