On exchange meeting,Both sides talks about Chinese wines bright future.As a successful Chinese winery,Grace Vineyard had a lot to share with peers,from winery management,product development,market positioning and wines marketing.I would like to share some important notes that I recorded during the meeting.

POINT 1:Be open-minded,lerning-by-doing,step by step to make good wine.For example,in the past 10 years,they worked work and tried to make a really good wine.We all know that there is no shortcut for wine industry,so be more patient.

POINT 2：Respect the objective law of development. If your grapes suit to make fruity wines,you don’t need to deliberately swith to aged wines.Such of wines are so heavy,full of oak and on the contrary unpleasant to drink.You need to find your own produt styles,that should focus on planting.Respect the rule of planting and production cycle.

POINT 3: Strictly control the quality,sales plan based on production.To be honest about grapes.Wine growers happy to plant grapes,winemakers happy to make wines and sales person happy to sell,and consumers happy to enjoy wines.

POINT 4: consider consumers,to make good wines,wines best value for money.You need to consider how to get closer with your customers.The price should meet their expectations.Consumers drink wine to enjoy life.From production to sales, grace vineyard advocate its concept of nice and happy life,from its own staffs to consumers.

Jancis Robinson,world-renowned wine authority and Master of Wine in her article Chinese wine - catching up fast pointed out some existing problem in Chinese wines,also gave hope for its future.We’re glad to find that more and more international professionals began to pay attention to Chinese wines and keen to taste.Chinese wines are catching up,we also need to talk more about it.After all,it’s eye-catching.Chinese wineries should be united.Let’s give our fiery hearts,high spirit and determination to work another 30 years for the glorious wine industry and Chinese wine industry.Chinese wines have made some progress.We want the world see the power of China!

Pucui Alliance is also working hard for the same wish.But on this road,we are not alone,we make lots of like-minded friends .When the day comes, Chinese wine industry make great achievements,there would be lots of stories to tell. We believe that Chinese wine’s future is bright.