Date£º
2018-10-15 11:22 Source£º
www.thedrinksbusiness.com Author:
Natalie Wang Translator:
ProWine China will once again return from 13 to 15 November 2018 for a bigger and more comprehensive wine fair for trade professionals from around the world, after five successful runs in Shanghai.
This year, the fair is expected to attract 700 exhibitors from some 40 countries, including 22 national and regional pavilions. All key wine-growing nations such as France, Italy, Spain, Australia, Germany, Portugal and the US are represented. Canada and Azerbaijan with their own national participations will make their debut at the three-day trade fair.
Alongside these groups there are also plenty of large producers presenting themselves to the Chinese market, such as Les Grands Chais de France (Groupe GCF) from France, and Ferrari, one of the most important sparkling wine producers in Italy.
This year, many exhibitors have expanded their exhibition space or no longer just attend as part of a cross-segment national pavilion but focus more strongly on their regional origin. The Spanish region DOCa Rioja, for instance, will be represented with its own stand, followed by regional group stands from Mantova, Piedmont and Primitivo di Manduria in Italy alongside the regional pavilion of the California Wine Institute and representations from the ¡®Union des Vignerons des Côtes du Rhône¡¯ and the ¡®Bureau National Interprofessionnel du Cognac¡¯.
This trade fair will also host a series of forums, masterclasses and tastings to advance wine education in China. Professor Li Demei will again chair the industry forum entitled ¡°Chinese Consumer Study ¨C How to Draw Chinese Consumers¡¯ Attention¡± at ProWine China 2018. Seminars include the WSET-Forum, held over all three trade fairs days, as well as a wide selection of courses organised by various international pavilions. ProWine China 2018 will also offer tasting zones within the Champagne Lounge, the Craft Spirits and Whisky Lounge and the Decanter Asia Wine Awards Wines. By participating in the events trade visitors can gain deep insights into the latest wine trends.
The spirits theme also plays an increasingly important role at ProWine China. This is evidenced by the China Whisky Society (CWS) organising its own Whisky Lounge for the first time. CWS is a non-profit organisation that promotes the development of a whisky and spirits culture in China, regulates the Chinese whisky and spirits market and renders professional services to whisky enthusiasts.
Due to the growing visibility of ProWine China more and more organisers are opting to hold important expert events in Shanghai in November. This year will see the Decanter Shanghai Fine Wine Encounter being held concurrently with ProWine China.
Furthermore, Wine of Australia and Sud de France will organise their award ceremonies for their wine contest in Shanghai from 13 to 15 November. Even the founding conference of the ¡®China Wine Union¡¯ initiated by Minghao Guo, a well-known Chinese wine expert and important influencer, will be held on the third day of ProWine China. Insiders are already speaking of a ¡®Shanghai Wine Week¡¯ ¨C driven by the growing success of ProWine China.
The three-day fair will be held at halls W4-W5 inside the Shanghai New International Expo Center (SNIEC).
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