China Sees Biggest Growth In Australian Wine Exports
Date£º
2016-01-21 15:39 Source£º
thedrinksbusiness Author:
Lucy Jenkins Translator:
Wine Australia¡¯s latest report revealed exports to China jumped 66% to AUS$370 million in 2015.
Overall, the value of Australian wine exports climbed 14% to AUS$2.1 billion in 2015, reaching its highest value since October 2007.
Wine Australia CEO, Andreas Clark said: ¡°Pleasingly, our latest Export Report shows that the value of Australian wine exports grew in each of the top 15 export markets in the year ended 31 December 2015.
¡°This export growth should be warmly welcomed by the Australian grape growing and winemaking community as it is largely a result of their hard work.
¡°¡®Our global team is committed to working with wine businesses to capture export opportunities and we encourage businesses to contact us to discuss how we can assist them.¡¯
Bottled exports increased by 17% to AUS$1.6 billion and the average value increased by 7% to AUS$5.20 per litre representing 1,517 exporters in 2015 (up from 1,395 in 2014) to 122 destinations.
The strongest growth was seen in China which grew 66% to AUS$370 million. Hong Kong was also the fifth largest market and increased 22% to AUS$132 million. The other three top five destinations were the US (up 4% to AUS$443 million) the UK (Australia¡¯s number one market by volume), which increased 0.2% to AUS$376 million and Canada, which increased 7% to AUS$193 million.
Guy Adams, managing director of Langhorne Creek wine company, Brothers in Arms attributed their export success in the US market to ¡°a significant investment in time and cash¡±, but also urged other Australian companies interested in cracking the US market, ¡°to be prepared to invest in the travel the market requires for success.¡±