In March,President Xi Jinping’s Europe visit aroused big attention in wine industry.Wines served on Elysee Palace state banquet and Beaujolais on Lyon dinner were reported in first time by medias.Just before his visit,China ended its probe on European wines.No wonder someone concerned about Chinese wines future.

After Xi Jinping’s greater austerity with 'eight rules' on official behaviour,Chinese wine sales dropped,many imported wine stores closed.Both then switched to middle and low-end products.Some investment medias predicted that,there would be price war between Chinese wines and imported wines in low-end products.But Chinese wines can compete with imported wines in low-end products? We will doubt.

Let’s review the wines President Xi Jinping tasted during his trip to France.On Elysee Palace state banquet,there were Amour de Deutz champagne,Chateau Lafite 1997,Chateau d'Yquem 1997.Surely,they were top wines.However,the Beaujolais wines Xi Jinping tasted in Lyon worth our attention.The owner introduced to Xi said,”It was not our grand vins,but our medium priced wines with best values.”It was reported that the price of this wine in Chinese market below 200 yuan.

If Chinese winery owners introduce their wines to foreign leaders,what would they say? The Chinese market is undergoing some great changes,but some wineries still place their wines at high price.When talking about Chinese wines with some professionals who are interested,you will feel a little embarrassing.Some Chinese wines are in good quality with stories,but don’t ask me about its price.Once I tell you the price ,you will be very surprised.
　　

Instead to please few high-end consumers,wines better to benefit large common consumers.There is still some advantages for Chinese wines in local market,but Chinese wines should prove their best value when compete with imported wines on the market.