|
《酒典》杂志简介
——传播经典酒文化
2001年创刊
《酒典》杂志是由香港中华文化总会香港文学促进协会主办的双月刊杂志，创刊于2001年4月，是针对中国大陆市场的第一本以葡萄酒和洋酒为主的专业杂志，时尚、精美、高档，旨在引领中国的酒文化风潮，普及经典酒知识。
《酒典》杂志视野开阔，在中外酒文化的沟通和融合上充当桥梁；在酒厂、经销商与消费者之间建立对话；立足中国，面向世界，力争打造中国最具观赏及收藏价值的酒类时尚杂志。
杂志邀请在加拿大、澳洲、美国、新加坡、北京、上海等地常驻的国内外一流的葡萄酒撰稿人为杂志长期撰稿，重点推荐世界著名的葡萄酒品牌以及名庄背后所蕴含的葡萄酒文化。另外，杂志也关注国内酒业的发展，与国内一些强势酒品牌保持长期良好的合作。
《酒典》杂志各期策划有份量的专题，坚持走高档、时尚路线，具有阅读、收藏双重实用价值，在葡萄酒的消费者、酒界从业人士内享有口碑与盛誉。
本刊规格
1、总页数80P（含封面、封底）
2、杂志为国际标准16K本，双月刊，进口铜板纸全彩精美印刷
3、杂志坚持走高档、时尚路线，具有阅览、收藏双重实用价值
4、定价港币25元，人民币18元
读者定位：
以酒类专业人士与葡萄酒爱好者为主，酒厂、经销商、社会主流、经理人、城市白领和公务员等。每本杂志的传阅率约为3-4人。
发行传播：
杂志发行以中国内地大中型城市为主，覆盖各省二三线城市。在扩大发行的同时，发展海外作者、通讯员，及时掌握国际国内酒市动态，了解消费者的反映和需求，适时调整宣传策略，改进办刊思想，更好地贴近市场，贴近生活，丰富内容，提高质量，逐步在酒行业中形成权威性和影响力。
杂志除通过广泛征订、参加酒展、DM直投、设立联络处等方式发行外，还与国内强势酒品牌共同打造遍及全国的葡萄酒网络，将杂志发送至各经销商及终端。此外，在主要针对目标消费者聚集的场所如酒店、西餐厅、酒吧等地发放。每期发行量为三万份。
Fine Wine and Liquor magazine
——a bi-monthly fine wine and wine culture magazine in China
Since 2001
Summary
Hosted by The Literature Promotion Association of Hong Kong Chinese Culture Federation, Fine Wine and Liquor, a bi-monthly professional wine magazine in China, has been published since April 2001. It specializes in transmitting knowledge and the culture of wine and spirits, introducing famous wine enterprises and entrepreneurs, visualizing national and international wine brand images and assisting the wine market to set up rules and regulations. As a bridge between manufacturers, dealers and consumers, the magazine zealously serves wine consumers and practitioners.
Fine Wine & Liquor adopts international 16K quality and glossy edition for each issue and is valued both for reading and collecting because of its fashionable and trend-setting characteristics.
Fine Wine and Liquor magazine specializes in classical wine culture and always introduces famous fine wines，VIPs or nice wine events in the wine world. At the same time, we introduce some famous wines brands in China and cooperate with some powerful national wine brands to help them to set up their brand image and distribution network.
Besides our own editors and reporters, we invites first-class wine writers and reporters to bring us quality and interesting articles, among them some stay in U.S.A., Canada, Australia, Singapore, Beijing, Shanghai, etc.
Readers’ analysis
Target readers: vintners and final consumers, such as winery owners, wine merchants, winemakers, socialites, managers, white-collar workers, officials etc.
Readers’ background: Over 80% of readers are managers or white-collars classes, who are the real consumers or wine practitioners. About 10% subscription is made by different companies.
Wide spread reading: generally every magazine is read by 3 or 4 people.
Circulation
Based on Hong Kong and Shenzhen and covering the whole country, Fine Wine and Liquor magazine attracts wide subscriptions from many Chinese wine and spirits lovers and practitioners. Besides subscriptions and presentation copies, Fine Wine and Liquor magazine is circulated through national and international agents, especially cooperating with important Chinese wine manufacturers to distribute to their dealers and consumption sites. Circulation quantity is 30,000 every issue.
|
